For a long time, "imported coatings" can be said to be a "topic" that cannot be avoided in the Chinese coatings market-why import? Doesn't it smell good? Is import synonymous with good quality? ...... Such questions still have value worth discussing.

Is original import really necessary?

For a long time, harmful substances in paint have been regarded as the main source of decoration pollution. As consumers pay more and more attention to home environmental protection, environmental protection paint has become a hot topic in the decoration industry and is sought after by the market.

In this context, paint, which is considered to be a product with high pollution potential and closely related to quality and technology, is more likely to make consumers think that imported paint is better than domestic paint—imported paint, compared to other building materials product categories. It was also popular in the Chinese market at this time.

In fact, imported coatings do have many huge advantages compared with China in terms of testing standards, raw material differences, product performance, and brand reputation. Therefore, they have always been sought after by everyone and created a market.

Testing standards-One of the most important testing indicators for coatings is the total value of VOC. VOC refers to volatile organic compounds, specifically refers to any carbide that participates in atmospheric photochemical reactions except CO, CO2, H2CO3, metal carbides, metal carbonates, and ammonium carbonate. It can be understood as specifically referring to formaldehyde, Harmful substances such as benzene.

The national standard for this item requires less than 120g/L, and the European standard is less than 15g/L. There is a big difference between the two standards. Relatively speaking, the factory standards for imported materials are stricter and the safety and environmental protection coefficient is higher.

Differences in raw materials-domestic coatings are limited by the technical level, and there are some organic compounds in the finished products, which may produce VOC harmful substances. After years of technical research and development, imported coatings can extract the active ingredients from natural inorganic substances as raw materials, which fundamentally limits the production of organic compounds and is more in line with the concept of green and environmental protection.

Product performance-The overall performance of domestic coatings is relatively single. It has one or more of the characteristics of moisture-proof, mildew-proof, fire-retardant, long service life, and abrasion resistance. It is impossible for a product to have all the characteristics. Imported coatings are well-known internationally due to their profound technical background, especially for the technical standards of industrial and artistic powers such as German craftsmanship and Italian craftsmanship. It is ahead of domestic brands in terms of practicality and artistry.

Brand reputation-The brand promotion of domestic coatings is basically concentrated in the country, and the applicable range meets the needs of the people, but the style is relatively simple and it is difficult to form an international reputation. Most of the imported paint brands have a long history of word-of-mouth accumulation. Most of them have a century-old corporate culture and are well-known internationally. They have the characteristics of leading and conforming to the international art trend. For citizens with increasingly international personal styles, they are more able to show themselves. Appeal.

Of course, "slender ladies and gentlemen are good", people's pursuit of beautiful things is instinctive, especially when consumers' consumption level rises, and they have the ability to pursue and realize, imported coatings are "necessary." Fundamentally speaking, "imported paint" only comes from consumer demand.

However, the high cost of purely imported coating products makes it destined to only focus on the high-end market, greatly restricting market space and profit margins. In order to maximize profits, many companies choose to produce so-called "imported coatings" in China, that is, use foreign high-standard raw materials and production processes, and implement foreign inspection standards to ensure product quality. In this way, at least the visible cost of logistics and transportation can be saved, and customs procedures for imported products can be reduced.

This approach seems to be understandable, but the premise is to show that the product is produced in the country, in accordance with the "import standard" to ensure product quality. If it is purely for the sake of concept and ignores product quality to fool consumers, it is undoubtedly a behavior that harms others and disadvantages oneself. The final damage will ultimately be the trust of consumers and even undermine the sustainable development of the industry.

Conclusion:

"Times make heroes", imported coatings have gradually prospered in the tide of the development of the times, meeting people's high-end needs.

When "imported coatings" are gradually "localized", their most essential necessity cannot be continued. Then why should consumers choose "imported coatings" with the same quality as domestic coatings but more expensive?

We remind consumers that they should consume rationally and avoid being charged "IQ tax". Those who choose to import coatings should ask the brand for "coating import filing", "coating import customs clearance", "coating dangerous goods identification report" and other relevant certificates.

Although there is still a gap between domestic coatings and foreign coatings, domestic coatings are also a better choice, not only foreign coatings are the best.

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